Pricer AB (publ) (PCRBF)

Pricer AB (publ) (PCRBF) — VMCI valuation read

The headline on Pricer AB (publ) (PCRBF) is a 56/100 VMCI score, set against a Industrials sector median of 50. That 6-point above-median read reflects the five-pillar weighting and, for a mid-cap name, suggests a relative-value tailwind is in the data.

PCRBF insider activity report: 0 buys, 0 sells filed via Form 4 over the past 30 days. The next datable items are the 10-Q schedule and any 8-K-triggering events; both feed the VMCI Integrity pillar more than the price tape.

**Investor frame.** PCRBF trades at 17.0x earnings, 6% below the Industrials median of 18.0x sets the value side. ROIC of 19.0% sits 9.0pp above the Industrials median (10.0%) sets the quality side. Net debt to EBITDA of 0.5x leaves covenant headroom sets the risk side, the three lines a value buyer reads first on PCRBF.

PCRBF fell 0.6% over the trailing 7 days, with a +4.6% read on a 30-day basis.