About

You can do the work. Nobody can stay awake for it.

Buying a company well takes an evening. Owning it well takes every quarter after that, and that is the part nobody sells you.

Javier Sanz, founder

By Javier Sanz, founder. LinkedIn

The problem

A decision is a moment. The reasons are perishable.

You read the accounts. You worked out what the business earns on the capital it uses, what you were paying for it, and what had to stay true for that price to make sense. That evening you knew more about the company than almost anyone who owned it.

Then the evening ended, and the company kept filing.

Margins move. Debt is added. Working capital stops converting. An auditor resigns on a Tuesday in February. All of it is public, dated and free to read, and all of it arrives while you are doing the job that actually pays you.

The distance between the care you put into the decision and the attention that decision needs afterwards is the whole problem. It is not a knowledge problem. You know how to read a balance sheet. It is that conviction quietly becomes memory, and a memory cannot be checked.

Why nothing fixes it

Noise is not vigilance.

I built and sold Ninety Nine, a retail brokerage. Then I ran operations at Alpaca, the brokerage API behind hundreds of fintech apps. Years of real order flow moved through systems I was responsible for, and order flow is honest in a way surveys are not: you see what people do rather than what they say they do.

Almost everything built for investors is built to be opened. Prices flashing, an alert on every move, a feed that refills itself, a stranger with a view to sell.

None of it guards the reasoning. An alert that fires on everything is indistinguishable from an alert that fires on nothing, and within a fortnight both are muted.

The correction

I built the everything tool first. It deserved to fail.

The first version of this company had a screener, rankings, guru portfolios, a chat assistant, a blog, and nine languages of it. Every feature, and no reason to exist. It earned nothing, which was the correct outcome.

So this one does a single thing and refuses the rest in writing. The refusals are on the pricing page, in the methodology, and in the product itself. They are what I would read first if I were you.

What we do

We keep watch over the reasons.

You write down why you own a company, in your own words, with the numbers that have to stay true for it to hold.

Every night those numbers are re-tested against the newest filed accounts. Most nights nothing has broken and you hear nothing. The first night one does, you get one email with the arithmetic and the filing behind it. One. There is never a second about the same break.

ValueMarkers does not research the company for you and does not shorten the reading. Re-reading the company is the job, and it is yours. What this does is make sure the months between your readings are not unattended.

What we believe

Five commitments, each with the mechanism that keeps it.

A value anyone can write on a page is worth nothing. Each of these is enforced in the product and checkable by you.

  1. 01Numbers are sacred.A figure we cannot source reads n/a. Never zero, never an estimate wearing a decimal point.
  2. 02You are the analyst.We publish no view on any company. Not a rating, not a pick. The only opinion here is the one you wrote.
  3. 03Silence is a term.Most nights nothing breaks and you hear nothing. You can still see every check that found nothing.
  4. 04The method is published.Every weight, threshold and refusal rule is readable before you pay, not after.
  5. 05One price, always.No launch rate, and no discount offered to you on the way out. A price that drops when you threaten to leave was never the price.

Who this is for

You hold somewhere between five and fifteen companies. You chose every one yourself and can still defend the reasoning. You have a demanding job that is not this. And at some point you found out late about something you would have wanted to know the week it was filed.

Who this is not for

Traders. Anyone looking for a tip, a signal, or a model portfolio. Anyone who wants the software to hold the opinion. We do not have one, we are not permitted to sell one, and we will not perform one.

Contact

A wrong number, a question, or a disagreement with the methodology reaches me directly. javier@valuemarkers.com.