Apple Rush Company, Inc. (APRU)

Apple Rush Company, Inc. (APRU) — VMCI valuation read

APRU screens at VMCI 54/100, a 4-point gap above the Consumer Defensive sector median (50). For a mid-cap Apple Rush Company, Inc. share, that placement says the multi-pillar composite is cheaper or higher quality than the typical peer on a like-for-like basis.

APRU has logged no Form 4 insider activity over the trailing 30 days. The tape reads neither bullish nor bearish on insider conviction. The next signal sits with the 10-Q schedule and the analyst calendar.

**Investor frame.** Value: APRU trades at 22.0x earnings, 22% above the Consumer Defensive median of 18.0x, while EV/EBITDA prints 9.0x against 12.0x for the Consumer Defensive group. Quality: ROIC of 16.0% sits 6.0pp above the Consumer Defensive median (10.0%), the cleanest like-for-like comparison on capital efficiency. Risk: net debt to EBITDA of 2.0x is the rate-sensitivity line to watch, which sets the rate-cycle exposure for Apple Rush Company, Inc..

APRU fell 3.2% over the trailing 7 days, with a -15.4% read on a 30-day basis.