Shun Ho Holdings Limited (0253.HK)

Shun Ho Holdings Limited (0253.HK) — VMCI valuation read

Headline read on 0253.HK: VMCI of 55/100 versus a Consumer Cyclical sector median of 50. The 5-point above-median position is what makes Shun Ho Holdings Limited a relative-value candidate in the mid-cap cohort, before any pillar-level review.

Form 4 filings on 0253.HK: zero in the trailing 30 days. The absence of insider transactions is itself a data point, just a low-information one. The thesis runs on financials and price action until that changes.

**Investor frame.** Three reads on 0253.HK: value (0253.HK trades at 23.0x earnings, 28% above the Consumer Cyclical median of 18.0x), quality (ROIC of 15.0% sits 5.0pp above the Consumer Cyclical median (10.0%)), and risk (net debt to EBITDA of 0.2x leaves covenant headroom). The value read also implies an EV/EBITDA gap of +4.0x against the Consumer Cyclical 12.0x baseline.

0253.HK fell 3.4% over the trailing 7 days, with a -4.5% read on a 30-day basis.