The percentage of revenue remaining after subtracting the direct costs of making a product or delivering a service. High gross margins indicate strong pricing power. Software companies often exceed 70%, while retailers typically operate at 25-30%.
Formula
Description
Shows pricing power and production efficiency by measuring what percentage of revenue remains after direct costs. Warren Buffett has noted that companies with consistently high gross margins tend to have durable competitive advantages. It is the first line of defense in profitability analysis.
Interpretation
Above 40% generally indicates strong pricing power. Software companies often exceed 70%, while retailers may operate at 25-30%. The trend matters as much as the absolute level. Declining gross margins may signal eroding competitive position.
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