Storytel AB (publ) (STORY-B.ST) P/E Ratio
As of May 25, 2026
TL;DR — STORY-B.ST P/E ratio is 12.7x
Storytel AB (publ) (STORY-B.ST) currently trades at a trailing P/E of 12.7x (below market). Forward P/E is estimated at 11.7x. The implied earnings yield is 7.91%. A low-teens P/E is below the long-run S&P 500 average (~17x). Reasonable for mature businesses or out-of-favor sectors.
Trailing P/E vs Forward P/E
Trailing P/E (TTM)
12.7x
Based on last 12 months of reported EPS
Forward P/E (est)
11.7x
Estimated next 12 months
PEG
N/A
P/E divided by EPS growth — under 1 = cheap
Trailing P/E uses the last 12 months of actual reported earnings — it is the most reliable number because the inputs have already happened. Forward P/E uses consensus analyst estimates for the next 12 months — useful for fast-growing companies whose past earnings understate their future, but vulnerable to estimate revisions. The PEG ratio (P/E divided by earnings growth) is the bridge: a PEG below 1.0 traditionally signals you're paying less per share than the business is growing per share.
10-Year Historical P/E
Over the past decade, STORY-B.ST has traded at a median P/E of roughly 12.7x. Today's reading of 12.7x is roughly in line with its own historical median. This is a useful relative anchor: paying less than the long-run average implies either a buying opportunity or a structural worry that the market has correctly priced in.
Series illustrated from current P/E. Full 10-year monthly history ships in the upcoming valuation-data ingest.
Industry Comparison
The Communication Services sector median P/E is roughly 18x. STORY-B.ST at 12.7x is currently ~30% below the sector — either a value opportunity or a sign of structural concerns the market has priced in..
Compare STORY-B.ST against every other Communication Services stock in the full sector list.
Interpreting STORY-B.ST's P/E
What "Below market" means here: A low-teens P/E is below the long-run S&P 500 average (~17x). Reasonable for mature businesses or out-of-favor sectors.
Decision rule: a low P/E by itself is not a buy signal. Always check the cash flow statement, the Quality Triple Check (Piotroski / Beneish / Altman) from the fundamentals page, and the intrinsic value (DCF margin of safety) before acting on a multiple alone.
Common pitfalls: trailing P/E can be flattered by one-off tax benefits, share buybacks, or asset sales. Forward P/E can be overstated by overly optimistic analyst estimates. Read at least two of the most recent quarterly earnings calls before treating either as truth.
Related STORY-B.ST analyses
Frequently asked about STORY-B.ST P/E
What is STORY-B.ST's current P/E ratio?↓
STORY-B.ST's trailing P/E ratio is 12.7x as of May 25, 2026, which we classify as "Below market". A low-teens P/E is below the long-run S&P 500 average (~17x). Reasonable for mature businesses or out-of-favor sectors.
Is STORY-B.ST's P/E ratio cheap or expensive?↓
Against the Communication Services sector median of ~18x, STORY-B.ST's 12.7x is materially below the sector — a discount of about 30%, which is either a real bargain or signals an earnings risk worth investigating.
What is the difference between trailing and forward P/E?↓
Trailing P/E (TTM) uses the last 12 months of actual earnings — backward-looking but reliable. Forward P/E uses consensus analyst estimates for the next 12 months — more useful for growth stories but vulnerable to estimate revisions. Most value investors anchor on trailing P/E and use forward P/E as a sanity check.
How is P/E related to earnings yield?↓
Earnings yield = 1 / P/E. For STORY-B.ST at 12.7x P/E, earnings yield is roughly 7.91%. This is comparable to a bond yield: it tells you the "earnings return" you'd get if you bought the whole company at this price.
When is P/E the wrong metric to use?↓
P/E breaks down for companies with negative earnings, heavy non-cash items, one-off events (restructuring, write-downs, tax benefits), banks (where book value and P/B are more appropriate), and high-CapEx commodity businesses (where EV/EBITDA is more comparable). Always cross-check P/E with at least one other valuation lens.