Editorial Guidelines
Every piece of content published on ValueMarkers follows the standards below. These guidelines ensure our analysis is accurate, transparent, and useful to individual investors.
Brand Voice
Tone
professional, data-driven, accessible
Target Audience
Individual value investors, financial advisors, students
Language We Use
Language We Avoid
Content Standards
Title Format
{Primary Keyword} - {Modifier} | ValueMarkers
Title Max Length
60 characters
Meta Description
120–155 characters
Heading Hierarchy
One H1 per page, H2 for sections, H3 for subsections. No skips.
Internal Links
Minimum 3 per article
Image Alt Text
Required on all images
Fact-Checking Requirements
- ✓All financial ratios must match SEC-filed data
- ✓Academic citations must include author, year, and publication
- ✓Competitor comparisons must be verifiable and current
- ✓Historical performance claims must specify the time period
- ✓No forward-looking statements without disclaimers
Investment Disclaimer
Financial Content
This is for informational and educational purposes only. It does not constitute investment advice. Always conduct your own due diligence and consult a qualified financial professional before making investment decisions.
Data Accuracy
All data is sourced from SEC filings and institutional-grade providers. Past performance does not guarantee future results.
AI-Generated Analysis
AI-generated analysis is based on quantitative data and should be verified independently.
For the complete legal disclaimer, see our Investment Disclaimer.