Kogan.com Ltd (KGN.AX)
ValueMarkers Composite Index
32% below intrinsic value ($4)
Kogan.com Ltd (KGN.AX) — VMCI valuation read
Headline read on KGN.AX: VMCI of 49/100 versus a Consumer Cyclical sector median of 50. The 1-point below-median position is what makes Kogan.com Ltd a relative-value laggard in the mid-cap cohort, before any pillar-level review.
Form 4 filings on KGN.AX: zero in the trailing 30 days. The absence of insider transactions is itself a data point, just a low-information one. The thesis runs on financials and price action until that changes.
**Investor frame.** Three reads on KGN.AX: value (KGN.AX trades at 23.0x earnings, 28% above the Consumer Cyclical median of 18.0x), quality (ROIC of 15.0% sits 5.0pp above the Consumer Cyclical median (10.0%)), and risk (net debt to EBITDA of 2.8x is the rate-sensitivity line to watch). The value read also implies an EV/EBITDA gap of +4.0x against the Consumer Cyclical 12.0x baseline.
KGN.AX fell 1.4% over the trailing 7 days, with a -8.2% read on a 30-day basis.
Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including electronics, appliances, homewares, hardware, toys, and others; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; and directly sourced holiday packages and travel bookings. In addition, the company offers general insurances, including home, contents, landlord, car, and travel insurances, as well as pet and life insurance; NBN internet plans; and home loans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trades in cars. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.
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